She said: "I was obviously nervous about appearing naked - it seemed a bit like going on the beach after a winter of being covered up.
The brunette businesswoman, who has been nominated for Irish entrepreneur of the year, said she had been reticent about the 16-hour shoot, but the director made the crew strip on the closed set. I thought it would be good to personalise the message because I am so passionate about it."
"I'm in the background behind the laptop, but definitely naked. She said: "I didn't think the full-on role of presenter was the right place for me - I wasn't confident I'd be the right choice - I'm a mother with three relatives. However Mrs Gardiner said her naked ambition did have limits, and she left the starring roles to professional actors, while a laptop covered her modesty. I’m pleased with the advert, It’s been done very tastefully." It is risque, but clean and done in a tongue-in-cheek way. "I thought having everyone naked would demonstrate this is a pure, natural product and that we have nothing to hide. She said: "The idea behind the film is that many skincare products are filled with harsh chemicals and irritants which promote conditions such as eczema, whereas ours are natural and organic. Mrs Gardiner flew to New Zealand in March to shoot the promotional video for the product, which features the slogan 'Nothing to Hide'. The ad for skincare brand ‘Elave’ features a full-frontal view of a voluptuous blonde presenter and various male and female researchers without a stitch on, parodying a typical white-coated cosmetics 'institute' Ovelle say more than 340,000 people have watched the vid. Posted on video website YouTube, and mentioned in her company, Ovelle's newsletter, viewers of the internet ad have skyrocketed as word got around through word of mouth emails from viewers telling friends about the campaign. The owner of a skincare company has seen her sales soar by 500 per cent after stripping off in the first full-frontal nudity ad seen in Britain.Īs she celebrated her 38th birthday today (Sun) - this time wearing more than her birthday suit - Joanna Gardiner spoke of her pride that hundreds of thousands of viewers had gawped at the 60 second ad in which she wears just a pair of headphones.
0 kommentar(er)
